Beat Negative Reviews about Your Business with Effective Online Reputation Management [Video]
Online reviews can impact your reputation and eventually your whole business.
That’s a fact. Want proof?
According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. […]
Word of mouth is still a very powerful marketing tool, which has now modernized itself in the online world as online customer reviews.
Online reviews left by consumers who have done business with you are just as influential as a personal recommendations from a friend or family member, especially when they are detailed and specific to their experience. Your prospects are actively researching these reviews about you.
This is the biggest marketing shift in 10 years!
To quote a study performed by Bright Local:
“88% of buyers trust reviews as much as personal recommendations.”
People are giving a HUGE amount of trust to each other when it comes to deciding who to do business with and what purchases to make. The thought process behind it is, “If this guy on Yelp had the worst Rum & Coke ever, maybe I will too.” Most people are not willing to take a chance on the business to […]
The number of reviews your business has online can have a dramatic effect on your reputation AND your business revenues.
In the past, before company reviews and reputations were so visible, a good marketing strategy might have been to market the business using SEO, pay per click, social media, branded websites, TV and radio spots, and other similar marketing channels. Then, we would help them to build a five-star reputation. That no longer works. In fact, any company that still employs this methodology is certain to have a significantly diminished return on their marketing investment. This much I can almost guarantee.
Buyers Trust Reviews
Myles Anderson, the founder and CEO of BrightLocal stated that “79% of buyers trust reviews as much as personal recommendations.” This was an increase from 72% in the 2012 survey, so it is obvious to see where the trend is going. This type of data provides indisputable evidence with […]
Do You Know Your Online Trust Factor?
In a very enlightening TED presentation, Rachel Botsman stated that “The currency of the new economy is trust”, and I could not agree with her more. The online transparency of your business’s reputation is now easily visible. Therefore it is more important than ever to not only minimize the occurrence of poor customer service, but also consistently strive to deliver a first-class customer experience and actively solicit reviews from those customers, clients, and/or patients to enhance your online credibility and reputation.
Why Reputation Marketing Is So Vital Now
A study done by Nielsen Media (Global Trust and Advertising Survey) revealed that 70% of the people polled trusted consumer opinions posted online. This is the 2nd highest level of trust just under recommendations from people they know, at 92%. ALL other forms of advertising such as editorial content in newspapers, branded websites, ads on TV, and others […]
Do you know what people are saying about you and your business online? I mean, do you REALLY know? The answer might surprise you. Many of the businesses I consult with are shocked when I show them some of the less than favorable comments and reviews about their business. They simply had no idea. This is a common situation that stems from the fact that small business owners usually do not have the time, expertise, or desire to research and analyze this type of data. Additionally, they may think they have a very good reputation, and in general that may be true, so they are not looking for bad reviews or comments.
The problem with that mindset is that your receptionist, sales rep, or anyone else in your office might have been having a bad day or a bad week and could have delivered less than a first-class experience to your clients […]
