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Barry Craft

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So far Barry Craft has created 47 blog entries.

Top 5 SEO Tips to Increase Your Rankings

You could ask 100 average people to define SEO and you would probably get equally as many different answers. About the only thing they would agree on was that the abbreviation “SEO” stands for search engine optimization, but what does SEO really mean?
What IS SEO?
SEO is a generalized term that represents any techniques, strategies or systems designed to improve the natural/organic search engine rankings for a website. This can be as much of an art as it is a science and it changes on a weekly and sometimes even daily basis.

There are two main components in the SEO world. One factor is the on-page optimization, which refers to what exists on the website itself. The second factor is off-page optimization, which refers to other websites that either mention yours or are linked to yours. Since these are entirely different scenarios, we will only be covering the on-page elements in this […]

By |5:46 pm|SEO Tarpon Springs|Comments Off on Top 5 SEO Tips to Increase Your Rankings
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Increase Search Engine Rankings Using Local Buzz

Local listings are becoming a major factor the search engine world. In the past few months, I have noticed a dramatic shift in the types of websites that are now being displayed on the coveted first page of Google when a local service is typed into the search box. In the 15 years that I have been providing Internet marketing services, I have never seen blended results such as this that often contain more directory and review type sites than actual business websites. In previous years, the top 10 organic search results that comprised Google’s first page were almost exclusively the actual businesses’ websites. This reinforces the need to be locally optimized for these third-party sites.
Try It For Yourself
Go ahead and search for some local services in your area and see what comes up on the first page. It is very common to see sites like Merchant Circle, Yelp, Facebook, […]

By |5:13 pm|Tampa Marketing Services|Comments Off on Increase Search Engine Rankings Using Local Buzz
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Getting Your Business Noticed

Now more than ever, it is vitally important for your business to have a strong Internet presence if you expect to be noticed. The days are long gone when your potential customers look for the products and services they wish to purchase using the Yellow Pages or the newspaper. The majority of your prospects will naturally go online first and use their favorite search engine, usually Google, to research businesses that can provide the products and services they wish to buy.
If you don’t already have a web site, it is critical that you get one immediately.
Having a website establishes you as a real business in the eyes of your prospects since almost all companies are online to some degree. Even if you are just a one-man operation, having an attractive, professional website can put you on a level playing field with businesses that are much larger than your own. That is important for your survival in today’s competitive marketplace. […]

By |7:12 pm|Business Tips|0 Comments
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Top 7 Website Promotional Strategies

How Well Does Your Website Work?
I guess the first question I need to ask is do you even have your own website? In order to take advantage of the many website promotion strategies, Internet marketing techniques and tools, you really need to have your own website. If you do a search in Google for such terms as online marketing tips, online promotional strategies, Internet marketing, Internet promotional techniques, online advertising strategies or any other related terms, you will quickly realize the importance of having your own website.

In today’s modern digital world, having your own website is not only important, it is absolutely essential. This is a critical component of any Internet marketing strategy. Nearly everyone looking to purchase a product or service will go to the Internet first. If your website cannot be easily found, your prospects will surely find your competitors. Most people frown upon businesses that do not have a website because it is often viewed as some fly-by-night company, which is certainly not the image you want to portray. […]

By |12:20 am|Business Marketing Tips|0 Comments
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Surefire Ways To Lower Your Marketing Costs

Lower Your Marketing Costs and Improve Your Marketing ROI
As small business owners, we need to constantly be aware of the multitude of marketing opportunities that surround us every day. To survive in this tough economy, you need to maximize the dollars that you invest in marketing to get your greatest ROI. Lowering your marketing costs can certainly give you a better return on your investment.

One of the easiest ways to get more mileage out of your advertising and promotional dollars is to think of creative ways to implement new marketing strategies in some of the things you already do. […]

By |12:19 am|Business Marketing Tips, Promote Your Website, Small Business Marketing Strategies|0 Comments
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Additional Ways To Lower Your Marketing Costs

This is a continuation of part one of this article on surefire ways to lower your marketing costs.
Hire Some Bird Dogs to Lower Your Marketing Costs
This method goes back long before the Internet was around and I believe it got its start in the car sales business. Well it still works today. In fact, I use it myself more so in the digital environment rather than with business cards as it was originally carried out. Basically, you are paying someone a referral fee for anyone they refer to you who becomes a new client. You can decide the amount of the referral fee depending on the type of product or service you sell, however, don’t be stingy because you want to make the incentive strong enough to compel people to participate.

You can either use a fixed price per referral or a percentage of the total sale. That is for you to decide, but make the reward significant enough to keep your bird dogs happy. Remember this is found money. These are customers that you have obtained with virtually zero effort or marketing dollars. Folks, it really doesn’t get any better than that. […]

By |12:15 am|Business Marketing Tips, Promote Your Website, Small Business Marketing Strategies|0 Comments
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Tips for Choosing a Good Domain Name

The Importance of Choosing a Good Domain Name
Having a good domain name can often be one of the cornerstones of a site that ranks well in the search engines and therefore I recommend putting a reasonable amount of time and effort into the research before choosing your domain name. Here are some important tips that will aid you in your planning when you are faced with choosing your next domain name. Choosing a good domain name may not be as hard as you think.
Your Domain Name Should Match What You Sell
I feel the most important aspect of your domain name is to have it match the main product or service for which you hope to rank. Google and the other search engines tend to favor websites for which the domain name matches the main product or service as closely as possible. […]

By |5:25 pm|Business Marketing Tips, Internet Marketing|0 Comments
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Reducing Customer Turnover

Tips for Reducing Customer Turnover
It’s a fact of life in the business world. Customer attrition will happen and we as small business owners have to accept that. However, there are steps that can be taken for reducing customer turnover.
Recognizing Your Most Valuable Asset
As I have mentioned in my previous small business marketing advice  article, your existing customer base is your most valuable asset. That is a fact that should be recognized, appreciated and optimized for your greatest marketing ROI. Customers who have already purchased from you are more likely to purchase again, more likely to refer their friends and associates and the average transaction per sale is usually higher. Those are all important metrics that contribute significantly to the long-term success of any business. Reducing customer turnover can certainly keep more profits in your bottom line. […]

By |12:13 am|Business Marketing Tips|0 Comments
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Small Business Advertising Tips

Give Your Customers and Prospects an Offer They Can’t Resist
Let’s face it; everyone is feeling the effects of our economic situation and as small business owners, these may be some of the toughest times many of us have ever faced. But I do not want to dwell on that (and neither should you) because there is still a lot room for your small business to be the success you dream it to be. In fact, if you look back at our economic history, times harder than this have presented business owners a great amount of opportunities to continue building their businesses. It’s all a matter of choosing to have the right mindset, putting your worries aside, and actively taking the steps to promote your small business even more. Incorporating even a few of these small business advertising tips can certainly enhance your profitability and help carry you to the next level of success. […]

By |12:12 am|Business Marketing Tips|0 Comments
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