It’s a risk to think too little of your Tarpon Springs business’s online reputation. A favorable image brings you money while a negative reputation can mean plummeting sales. In this age where competition is mighty high and consumer attraction extremely volatile, it’s not enough to simply serve—your business has to reach out and market itself to look its best, to hold the attraction for bigger stakes on your target market. […]
“This project needs to be perfect, there is no room for failure”.
These words have probably been spoken in every meeting room at some point in time, and as great of a goal it is—to keep failure out of sight—there are simply times when the odds are against you. No company is perfect and therefore none is immune to failure. […]
Claim, secure, and establish your brand today on social media, blogs and local directories before someone else does!
Yes, the next most important thing to do to secure your brand after acquiring your domain name, is to also secure your account names and profiles on various web properties.
Did you know that 93% of the world’s top 100 brands that had their matching Twitter handles owned by someone else at some point?
This is a branding nightmare. […]
What some companies fail to give their marketing campaigns is an emotional value. Recent studies suggest that half of the time, brands are clueless on how to reach their audience at an emotional level. One possible reason for this is that most marketing campaigns are driven by profitability. Making a profit is, without doubt, an important aspect, but brand building isn’t just about the charts and ads, it’s also about establishing connections and understanding your clients beyond company reports. […]
One of the most important questions that business owners need to answer is whether they should use SEO or PPC to drive traffic toward their site. This decision is vital, especially during their starting years, when a company’s brand is only starting to take shape. Whether you pick one marketing strategy over the other or a combination of the two, your choice will ultimately determine how successful your promotional campaign(s) will be. […]
Appear, Engage, & Influence: Get the 10 Benefits of Online Reputation Management [Infographic]
Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on various popular websites, including social networks. In reality, the proper practice of ORM does not rely on fake reviews, but on positive content, genuine consumer feedback, and sharing via social media. […]
Last year, the world was shocked to see embattled Hollywood actress Lindsay Lohan grace the West End stage. Everyone was aware of what Lohan had gone through and her gradual fall from the spotlight, and with her stage debut, people were curious as to what actually made her take the role in the first place. […]
In recent years, Google has implemented numerous algorithm changes and several other updates to promote better and stronger user experiences, and websites conforming to that are being rewarded with higher rankings on search results pages. How did they do that, you may ask? […]
Go for Mobile Responsive Web Design [Infographic]:
Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign
Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul. […]
Word of mouth is still a very powerful marketing tool, which has now modernized itself in the online world as online customer reviews.
Online reviews left by consumers who have done business with you are just as influential as a personal recommendations from a friend or family member, especially when they are detailed and specific to their experience. Your prospects are actively researching these reviews about you.
This is the biggest marketing shift in 10 years!
To quote a study performed by Bright Local:
“88% of buyers trust reviews as much as personal recommendations.”
People are giving a HUGE amount of trust to each other when it comes to deciding who to do business with and what purchases to make. The thought process behind it is, “If this guy on Yelp had the worst Rum & Coke ever, maybe I will too.” Most people are not willing to take a chance on the business to […]
